Process Posts

Process Post #9- Analytics and SEO

            There has been a lot of criticism and concern raised lately regarding algorithms and what it means for our privacy, not to mention how annoying it can be to have your online searches tracked. From the view point of a business, Search Engine Optimization (SEO) is an important part of any digital marketing campaign. SEO can be both paid and or organic. To be successful on the organic side can take time, but is well worth the effort as outlined by Sam Hollingsworth in his article “12 Reasons Why Your Business Absolutely Needs SEO” (Hollingsworth, 2018). Offering the best answer to a potential customer’s problem is the key to efficient SEO, including a well-planned keyword strategy, and references from credible source with internal and outbound links. The “users’ experience is also critical to ensure they can find you quickly and better yet talk about their favourable experience through reviews (Hollingsworth, 2018). You want to ensure you site is fast and mobile friendly. Nothing is more irritating than a slow site that is difficult to navigate. None of this is easy and takes work ensuring you keep on top of Googles’ ever changing algorithms (Hollingsworth, 2018). With proper analytics you can test your ROI with organic SEO the same way you would with paid. This allows you the opportunity to see what is working and what isn’t. Perhaps you need to change your keywords in some of your blogs or find out what your competition is doing, not to steel their ideas, but to keep up with your customers and their needs. It is also worth a look at Google’s own description of how their platform works at:

https://www.google.com/search/howsearchworks/

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